Photo Web site business model

What is a public package, what is the public benefit

Public package (Crowdsourcing) concept from the "Connection" magazine reporter Jeff Howe, referring to the use of the Internet will be to work out the distribution and found that creative or technical issues. This is not to say that nothing new is the concept of traditional outsourcing, package the public's strengths is that the scope of outsourcing more and more access to valuable content, while at the same time lower costs.

The deduction by the package open to the public, will have a "public benefit", that is, through the public packet with more people sharing the proceeds. Wei-off mode is a typical pattern of public benefit, a task extensive collection solutions are the best profit, or more than profit.

At present, many of the industry, the public application package and the concept of public benefit, will bring about many new business model, I am here to look at pictures Web site.

The article iStockphoto picture of the development model

Look at an example ─ iStockphoto ─ This is a picture I often find material of a Web site, there's a lot of picture material, high quality, the only bad thing is there is a watermark. However, I am nothing, because they rely on the profits.

iStockphoto on the picture are independent photographers or photography enthusiasts and upload the shooting, according to the size of the price of different codes (a few dollars 1,3,5,10,15,20 file), anyone can buy into iStockphoto Picture, but here are pictures of the RF work, you can purchase a limited number of limited-purpose use. Photo sales by the iStockphoto Web site and the author is divided into picture.

Do not look at a picture of your case, the importance of copyright abroad, in relation to the quality of the picture, this price is very attractive, at least the Getty picture more attractive (Getty images are very expensive, often to see translated The statement said that plans a 24-hour series of friends should be familiar with many of those images from the Getty). Small profits but quick turnover of the reason we understand, but more importantly, those who can not enter the picture of the market and amateur photographers are unknown independent open the door of a profit.

iStockphoto model is simple: provide a platform for sellers and is divided into familiar ─ what? is eBay, Taobao, although into the abyss, but from the model, the defects do not have strong, and rumors to the end of the free Taobao It is estimated as Eventually, as the main mode.

iStockphoto model of development of a number of advantages

A large quantity of goods, the buyer will be great choice.

Source of a wide range of goods, the average price low.

Web site need only to pay operating costs, without the need for the goods from the hands of the seller to buy down, a lot of pressure on the small.

iStockphoto model of development issues

Large picture, the uneven quality means that it will be difficult to select and find a suitable picture of the need to spend a lot of time (with Taobao in the shopping needs of a large number of comparison and selection is a reason).

Picture of the illegal use of preventive measures is loosely (picture watermark can be removed, as long as you use Photoshop and have enough patience, I did so on).

Earnings instability, the sales picture depends entirely on the buyer's needs.

Fortunately, in addition to earnings instability, the other two problems can be solved. The contents of the picture, size, color, and other attributes of the precise classification and indexing, so that buyers can more easily find themselves in need of pictures, text similar to the semantic analysis. Photo by reducing the size and reduce the quality of the picture display to prevent illegal use.

iStockphoto development model variants

In addition, this model can also join the many variations, such as:

Free with advertising through the release of the earnings picture to come.

Monthly, membership, such as the sale of packaged image to promote sales.

Sellers joined the initiative of the pricing model to attract more high-quality image sources.

I have not carefully analyzed the domestic market, I do not know whether this model also work at home, but what is certain is that more and more attention to intellectual property, the sales picture will be gradually enlarged .