Google than Microsoft to understand business needs

Just read an article in the "Bill Gates: Google not understand business needs," Gates said anti-feeling, Google than Microsoft should have a better understanding of business needs. Why would I do that?





One, Google's success over the past few years, not because of the success of Google technology, but because Google Gengdong business needs:

Google, Yahoo, Live search engine, these are the results of the index or less the same, basically to meet the needs of an ordinary user, why Google has been growing this? We do look at Google's strategy a few:

1, the introduction of the precise words ad:

This ad is the overture.'s Invention, yahoo acquisition of the overture, and does not spend big on these pieces of rapid based on business needs to do a good job. Google has been launched to allow users to pre-empt a very convenient platform adwords has become one of the most profitable. And then Microsoft has no natural resources, but also around the Internet outside.

The core business is marketing, corporate demand is the largest Internet marketing network. Google is fully aware that this business and spend less money available to google to promote their products all over the world. This is the common needs of enterprises around the world. As a result, Google will be quickly keywords the way to carry forward the majority of the ad, received a head start.



Getting a head start, but was a good opportunity, Google has been able to develop faster because Google around the needs of enterprises also done a lot of things. For example, the following:

2, the introduction of free Analytics

Marketing on the Web site of the test data, is a very important one would like to work, do a good job of network marketing has a very big help, Google is very aware of the needs of enterprises, and then bought a Web site traffic statistics do, and then Its products, improve service, to provide free flow of statistical services to attract business.

3, the post office to launch free enterprise:



Internet mail companies also enterprises is an important demand, so Google introduced a free enterprise post office services. Google has not this product in China to promote public official, had been extended once, many Chinese enterprises to provide the company's offices on the tension.



I currently use the free Google Mail, anti-spam technology-the-art, powerful, I can apply for a 1000 opening of accounts, each account for a large 6G-mail space. It can be said that although it is free of charge, but fees and charges than any of the companies have a powerful post office.



4, and other business services:
Google not only free the above-mentioned statistics, post offices free of charge, free online office software, free homepages, free Website tool, and so many business needs.



Google to the business of providing such services free of charge, Nianzhu the vast majority of customers, but also attracted a large number of potential customers. We can not say that Google needs of the enterprise's understanding of the deep ... ....





Second, if Microsoft's understanding of the needs of enterprises, the need to buy Yahoo




Microsoft to acquire Yahoo, the probability of failure is higher than the probability of success, Gates said he is not the value of Yahoo products and customers, but Yahoo's talent, this is not the Kaopu. Yahoo acquired because of the talent, to ensure that it does not drain you? To ensure that these people will be able to play a very good role in it? Microsoft's own current personnel are not a good use, even more trouble.

Microsoft to acquire Yahoo is the Internet itself to the area behind to pay tuition fees, this comparison Kaopu is the reason, but it may not be a good way.

Microsoft has a majority of users are using the windows operating system and IE browser advantage of the resources to carry out its own Web site traffic, too easy. As long as Microsoft can thoroughly understand the needs of enterprise customers and to attract business users and the Internet product development, promotion is not a problem, a good product, the viscosity is not a problem, the success is a very natural thing.



But take a look at Microsoft over the past few years, as aspects of the Internet will be able to take a look at whether Microsoft's understanding of business needs:



1, Zhaosanmusi direction:
Is the original MSN, is now LIVE, portal? Community? Search? I then changed the focus of change.



2, the framework of a mess:
Yahoo than Google's success is google the framework of the World Wide Web at the way Microsoft does? In this regard than the yahoo do worse.



3, with products and services as:
Microsoft Internet over the years, is the MSN services to individuals, which rely on windows XP version of the boot after automatic promotion to start, so was the relative success. On the other Zaqizaba try a lot, but rarely successful. For enterprises to meet the demand for products and services, the less is even worse, with recent tests in the search advertising platform, there was nothing new, but the pace is too slow.





Microsoft in the software field, is very strong, but in the field of the Internet, the Internet-to-business demand is very insufficient. In this regard, the lack of acquisition of Yahoo can not solve the problem, Google also will not solve the problem down, as long as Google to learn the advantages of the Internet to learn more about business needs and develop innovative, more convenient and allow enterprises, and outstanding products To meet the needs of enterprises, is the key!





Third, the Internet companies have those needs?
Business on the Internet there are those needs? The following is a king-to stamp out their own summary of years of research:



1, online demand for office: Enterprise IM, OA, corporate offices, online document editing and so on;

2, network marketing needs: Website to promote the effective detection and so on;

3, the other on-line demand: to recruit, look for partners, trade and so on;



We can take a look at Google's product development over the past few years, in addition to those in order to attract more users, Internet companies are basically focus on the needs of those developed. Of course, is not a very perfect.



Look for opportunities to find on demand, if the company can be more convenient to meet the needs of these enterprises access to the Internet, at the same time be able to have the resources to broaden its service scope to the rapid business, it will be a very lucrative business!