Are small and medium-sized station on the wonderful view of the SNS

Are small and medium-sized station on the wonderful view of the SNS
What is the SNS?

What is the SNS? Three points: First, the popularity of the platform together. Second, the demand for a breakdown. For example, network happy to see friends are doing, or can not meet the real needs be met through the SNS. Third, the arrival of the network channels.

SNS is a kind of interpersonal relationship management tools, through better understanding of the line, and then to confirm whether or not in the same platform, whether there will be a resource exchange.

SNS theory of six degrees of out of date. The SNS can be understood as a type of site, the same as the previous forum. SNS is a platform should be more, it is possible GOOGLE beyond the platform.

SNS theory of six degrees, in fact, may not be known, such as Netcom barter exchange of things people have to achieve the interests can optimize the SNS is the theory of six degrees of application.

SNS is built between acquaintances, not between the faces of Health. If you have a background support, such as the same theme, the nature of the common people together many times through the exchange platform for the breadth of connections can be. Comparing people to safety off the expansion.

SNS business model, the online needs of Phase Line, for example, there are so devoted to the subject line of business activities, when they need to pull people to participate in the activities you can do to promote the adoption of SNS platform. As a single enterprise so many people did not understand, but can do so on SNS information such as voting and so on, the target population together.

SNS is to help people between the wider divergence of friends and exchange, but has not been proven too many commercial applications.

SMEs, so if the SNS, you immediately think a good profit model. Many small and medium-sized Web site, insist on a period of time, traffic, but not a good model to make money, or the back. If the vote in the wind, and so on the money coming in or looking for financing, it is difficult.

SNS with C2C will be combined with a good prospect. SNS can help spread the word-of-mouth C2C to be more successful. C2C's current spread of word-of-mouth or more buyers through the evaluation, but not the same as SNS, the evaluation can be friends, trust, and more efficient. In addition, SNS can be put in a more accurate advertising.

Now the school's network or the network happy although there are a lot of users, but not enough viscosity users. Users come in the beginning because of curiosity, but the longer the SNS site can not bind them together.

SNS vertical more likely to be profitable in the vertical SNS Web site, users will have more common points of interest.

Why on SNS?

Many people on the purpose of the SNS is not clear. Often tend to follow the crowd, I have on other people. SNS internally developed to a certain stage there will be a problem: SNS users on what to do? What is the value reflected?

Perspective A: small and medium-sized station is not suitable for SNS. SNS is characterized by the heart to go, it is a multi-platform, the need for enough traffic and users will be valuable. If the influence is not, it is difficult to influence customers, and small and medium-sized site can not form a big influence, it is difficult to have a commercial value. To do under the line of site activities, each activity can be pulled, three or four hundred people to join in activities under the line is doing better. If it's Web site to allow users to organize their own activities, a much smaller scale, it is not easy to organize themselves, the influence is limited. They allow only Web site to organize their own activities, so as to have more influence. This is an example to illustrate the value of SNS need to be bigger, SNS to the core after the impact was very limited, and small and medium enterprises SNS very difficult to achieve great commercial value.

View B: small and medium enterprises can do SNS. The key is to assess each customer acquisition costs. SNS platform for small and medium enterprises can be new features, such as Gao Ge of the game, so that 18-45 year-old woman to fill in a form, the site can be quickly this age of information and consumption habits, and take advantage of it went to women B2C Site to cooperate. SNS part of this site go traffic cooperation, in order to make money. Therefore, the SNS is the small and medium-sized Web site can do. However, a breakdown, and make money with combines application.

The Internet is an open platform, such as the Website, not necessarily their own development, as do the traditional items like operation. Can use the resources to do big platform own platform. For example, a direct line to the next source code can change course abruptly and can not get anybody to change or spend 200 yuan Wei-off people to look, to build their own SNS station, which is very easy to achieve.

At present, and the only FACEBOOK is close to the network happy. At home earlier that the school network, we look for the realization of the purpose of the students, the school network and the nature of FACKBOOK is not the same, only their copy of its appearance.

Happy plug-ins by network to attract users, if they did not plug-ins, this site has no value.

Myspace, the domestic call Juyou network, is the new model is the full nature of the BLOG. Juyou on, is not looking for a friend, nor is it to play plug-in, but look at the news, see the information. This is also in foreign countries can co-exist at the same time, and FACEBOOK.

Japan's why mixi.jp is to make money? Worth studying.

For users, the first consideration I would like to do? He will then search through, IM deepen understanding, through the implementation of the SNS to reality.

Small and medium-sized station to play SNS is not suitable, e-commerce community of more feasible. E-commerce Applications SNS increases, the more large-scale business to create greater value.

SNS good number of foreign Web site. For instance, Silicon Valley can go to some of the research. For example, Kaboodle.com it does not involve revenue, as compared with just a platform, built on the crowd on the evaluation of goods, and China's monster network, network, and other shellfish.