Photo Web site business model

What is a public package, what is the public benefit

Public package (Crowdsourcing) concept from the "Connection" magazine reporter Jeff Howe, referring to the use of the Internet will be to work out the distribution and found that creative or technical issues. This is not to say that nothing new is the concept of traditional outsourcing, package the public's strengths is that the scope of outsourcing more and more access to valuable content, while at the same time lower costs.

The deduction by the package open to the public, will have a "public benefit", that is, through the public packet with more people sharing the proceeds. Wei-off mode is a typical pattern of public benefit, a task extensive collection solutions are the best profit, or more than profit.

At present, many of the industry, the public application package and the concept of public benefit, will bring about many new business model, I am here to look at pictures Web site.

The article iStockphoto picture of the development model

Look at an example ─ iStockphoto ─ This is a picture I often find material of a Web site, there's a lot of picture material, high quality, the only bad thing is there is a watermark. However, I am nothing, because they rely on the profits.

iStockphoto on the picture are independent photographers or photography enthusiasts and upload the shooting, according to the size of the price of different codes (a few dollars 1,3,5,10,15,20 file), anyone can buy into iStockphoto Picture, but here are pictures of the RF work, you can purchase a limited number of limited-purpose use. Photo sales by the iStockphoto Web site and the author is divided into picture.

Do not look at a picture of your case, the importance of copyright abroad, in relation to the quality of the picture, this price is very attractive, at least the Getty picture more attractive (Getty images are very expensive, often to see translated The statement said that plans a 24-hour series of friends should be familiar with many of those images from the Getty). Small profits but quick turnover of the reason we understand, but more importantly, those who can not enter the picture of the market and amateur photographers are unknown independent open the door of a profit.

iStockphoto model is simple: provide a platform for sellers and is divided into familiar ─ what? is eBay, Taobao, although into the abyss, but from the model, the defects do not have strong, and rumors to the end of the free Taobao It is estimated as Eventually, as the main mode.

iStockphoto model of development of a number of advantages

A large quantity of goods, the buyer will be great choice.

Source of a wide range of goods, the average price low.

Web site need only to pay operating costs, without the need for the goods from the hands of the seller to buy down, a lot of pressure on the small.

iStockphoto model of development issues

Large picture, the uneven quality means that it will be difficult to select and find a suitable picture of the need to spend a lot of time (with Taobao in the shopping needs of a large number of comparison and selection is a reason).

Picture of the illegal use of preventive measures is loosely (picture watermark can be removed, as long as you use Photoshop and have enough patience, I did so on).

Earnings instability, the sales picture depends entirely on the buyer's needs.

Fortunately, in addition to earnings instability, the other two problems can be solved. The contents of the picture, size, color, and other attributes of the precise classification and indexing, so that buyers can more easily find themselves in need of pictures, text similar to the semantic analysis. Photo by reducing the size and reduce the quality of the picture display to prevent illegal use.

iStockphoto development model variants

In addition, this model can also join the many variations, such as:

Free with advertising through the release of the earnings picture to come.

Monthly, membership, such as the sale of packaged image to promote sales.

Sellers joined the initiative of the pricing model to attract more high-quality image sources.

I have not carefully analyzed the domestic market, I do not know whether this model also work at home, but what is certain is that more and more attention to intellectual property, the sales picture will be gradually enlarged .

2009 Web site marketing trends in the development of new building universal

The development of the Internet world, network marketing will become more and more of a huge system. Small and medium enterprises to do a good job in network marketing, enterprises must be the original demand for sub-let the network marketing services to enterprises need most, but not Dabaotailan. Web-based marketing popularity, is that the majority of small and medium enterprises to get rid of the unreasonable burden and concentrate on doing a good job using the Internet to promote sales, money is the last word. It is expected that the 2009-based Web site marketing the project will become the latest trend in Web site development.

The corporate website of life and death issue, China is the online marketing industry to focus on an issue. The new corporate Web site on behalf of a network marketing business to carry out the desire to have died from the corporate Web site on behalf of a network marketing business to carry out the hope dashed.

Statistics show that 51.5 percent of corporate Web site page views per day at 50 under, that is, more than half of the enterprises in a sleeping state Web site. Web site by the entire enterprise network marketing major environmental impact, corporate Web site-building market is still in the development of high-speed. For small and medium enterprises, they want to do is not a Web site, but to do network marketing. The future development of the site must be enterprises to meet the needs of network marketing in order to have a longer life cycle.

Web-based marketing is only the latest in 2012 out of the new term in the industry at present there is no standard definition. In general, marketing-business Web site is based on the target site marketing planning, a good search engine performance and user experience, a comprehensive assessment of the effectiveness of the system, be able to use organic means visitors will be translated into customer service at the target site Marketing . Win marketing enterprises believe that Web-based marketing concept, breaking the corporate Web site for the building of the traditional knowledge of small and medium enterprises in line with its corporate Web site for the establishment of the basic demands.

Based on marketing the site is planning to address the corporate Web site focused on showing what and how to display. Web-based marketing planning to marketing the site for the purpose of the core of the site so that the structure of the flat as far as possible, prominent business products, services and quality of the display. According to the business of the industry's own characteristics and attributes to determine the site of visual style and focus of communication. In addition, different types of business, design corresponding visitor interaction process.

Web-based marketing A striking feature of it is "self-promotion," which highlights the Web-based marketing has a good search engine performance of the above (that is, usually meaning the search engine optimization, search engine search-related keywords to get better Natural position). Search engine optimization is usually related to the page structure, content design, external links, and so on, is a systems engineering and marketing-focused Web site-building need to be addressed. At the same time, Web-based marketing have a better user experience, so that potential customers can quickly find products or services of interest to fully understand the details of the characteristics of the content and services through a variety of interactive and business networking.

Web-based marketing needs a comprehensive assessment of the effectiveness of the system, which includes traffic statistics, site analysis, advertising content analysis. Evaluation system to help businesses understand the Web site operators in the process of development trends and indicators, clear the current advertising investment and return. Evaluation system for enterprise marketing strategy to adjust and correct evaluation of the marketing network of input-output ratio there is a very important role.

Flow into the area, the type of B2B companies, corporate Web site can provide on-line consultation, free telephone, SMS notification services such as conversion, and the type of B2C business, provided the purchase orders, on-line customer service, electronic maps and other services into , Enterprise customers based on their actual needs to choose.

From the construction site to flow into business opportunities, network marketing enterprises to win a one-stop service for business customers, not only to save the network marketing investment, but also be able to straighten out their own marketing network processes and improve business network marketing conversion rate. One of the aspects of this transformation, will become ordinary visitors prospects for a deal ultimately laid the foundation for

Network new tactics to make money

1. Best-selling book, DVD, games and CD sale

Mini market: "The rapid sale of any merchandise with a bar code."

Specific meaning: Are you in possession of some of you will not be used to the books, games, DVD or CD? This is a little shy, is not it? A page or a Web camera software can scan bar codes in order to quickly list Directory, to save time and make big profits.

Principles of transactions: log on, scan your books and pricing. Completion of the work! It can be used as a site to operate independently or applications, such as the Amazon link to the market.

Possible reasons for this: there are tens of thousands of people a lot of useless books, games or other things. But they are lazy sorting these things out! This is your opportunity.

Sources of income: earned from the book sales commission or charge a fixed cost of software - if you take an independent application.

2. Web site to read later

Mini market: "read a list of networks."

Specific meaning: a network of community-reading list. RSS browser good, but not enough of the community, some people may not adapt. What we need is everyone can use and understand - read a list of networks.

Reading the collection, archiving and sharing site will never expire, especially for those who do not understand technology.

Principles of transactions: encountered such a situation - to see a good article, but did not have time to read it? You can Add to Favorites, but you may be soon forgotten. If this page marked "read later" and the existence of a network of reading it on the list, is not it better?

Then, each week you can take an hour to read a list of all of the above articles, and to classify articles, take a look at what most see.

Possible reasons: RSS is very popular browser, but the community to share more of a hot link. If you like to combine the two, there is a Firefox plug-ins to do this, but it also needs to be expanded.

Sources of income: to make money through advertising, advertising is a very good business model based.

3. On-site real estate price index

Mini market: "How much is your house?"

Specific meaning: a spot price of a house behind the Web site needs a powerful data model, so that house prices are displayed on a map. To some extent, this has been done, the market is very crowded. However, if you can provide the correct site of the house price, you will fortune.

Trade principles: data model may be very complicated. You need to rely on a social factor to adjust your prices and house prices in the previous local trends, market and customer perspective on the basis of the establishment of a reliable assessment system.

Possible reasons for this: each of the landlord wants to know his or her house worth. Large real estate investors, to track and understand when housing prices is very important. In addition, the labor market index likely to broker the sale of real estate valuation and useful.

Sources of income: the idea of making money is the unlimited possibilities, including the sale of a house commission, the League of sales, real estate brokers and investors in real estate ads, community ads, and so on.

4. Real-time public billboard

Mini market: "Your ads can be placed anywhere at once."

Specific meaning: a network of billboards, newsstands and the projector linked to a Web site so that ordinary people like you can put ads in public places.

Principles of the transaction: you register and upload your ad, choose a place to confirm after the world can see that any of the public can see your Web site's advertising photography.

Possible reasons: the cost of booth advertising for many small businesses and the self-employed is very high, a people-oriented and small enterprises of the public, global, mini-billboards, a mouse click update alone could earn millions . If successful, Google will be with you.

Sources of income: the price at a fixed fee or a monthly rate of the cost to advertise. You can put electronic billboards / projector is divided into many small units, or the entire web space or are sold to the same advertisers.

5. Web site to sell

Mini market: "The sale of local sites."

Specific meaning: If you have a blog built to be sold, you will be taken where we sell? On the site for sale on the market has not yet dominant. What is your prejudice to open up the market?

Trade principles: a fixed price or auction on the basis of lowest price, you set out to sell the Web site features, including screen shots, traffic, PageRank value, income, and then on home buyers waiting for!

Possible reasons: the sale of domain names is a big deal. However, at a reasonable price on the sale of sites, or through credible means to buy property network is still more profitable.

Sources of income: the success of the sale of sites to collect a commission or service charge every time.

The economic crisis, the station can deal with a number of ways

By the time the loan crisis caused by the global financial crisis, is the speed of hurricane-like sweeping the globe, China is no exception. As one of the more than 100 million head, how do we survive, and even counter-current progress, I think there may be some way to deal with:

First of all, "grain, the relief win."

This remark by the Ming emperor Zhu beggars out of the eight weight, then re-eight Chinese military power, money, food, but large natural than the "Company", like small and medium-sized station, they must first consolidate their own Web site, stability Flow, adhere to the patient. Into a class on Web site to do a good job of honest, so steady, grow in size and strength, and Internet users toward its own goal of a follow-up, Chaosanmusi not to eat the bowl like the pot, as individuals, can not do Not to do, from the content and depth as far as possible to start doing fine, meticulous, so there is a high degree.

The second point is going its own way, so that other people have to go to father

Many station, it is easy to be on the impact of other people, see the station master to make money on the other jealous, along with other people's road, but do not know to make money is to regulators often in the best position to uphold. To know that the success of those who are able to hold on until the end, this station can learn more than 3 Xu, simple, simple, and a reinforcement of more than 3 Xu.

As head of the money that lose money as their own, the way to make money because very few people know that the loss of money but it is clearly the balance in the market or the stability of the site has not yet there are still enormous potential for development time , To be installed grandson, a low-key way of doing things can be each other's palsy, although the industry do not attract much attention, but you can have the last laugh. Master secret Cangbu Zhu was a lot of stamina or not, to abandon the original results of a profit-making channels, and at the school, at the school, as the results of monkeys picking bananas, get nothing at all.

The third point, and their ability to "winter" to find "Sunshine."

To know that in the spring, people are enjoying the sunshine is equal, but in the winter, how to find the sun, is the ability to master the test of time. Perhaps following the example of some master to be able to think and to help:

The United States in 1929 during the Great Depression, an unemployed young man invented a strong game, swept the entire United States, this is the contemporary game of Monopoly originator of God. 90 at the end of the Asian financial crisis, the South Korean government found that the ranks of the unemployed are at home playing StarCraft, so vigorously support the development of online games, South Korea now have an annual production value of multi-billion dollar gaming industry.

It can be said that the worldwide economic crisis is often an opportunity to bring to the game industry, because of reduced income due to reduced such as: Paoba, Kara OK, tourism and other relatively expensive cost of entertainment, on the contrary choose to play games at home this price Cheap entertainment. Among them, South Korea and Japan, the game industry to keep pace with the rapid development of a century of economic development is directly related to obstruction.

The global economic crisis How long will the so-called economists still pinch plane, who also are not allowed to count, however, is the rapid development of China's online games industry is affected by the economic crisis the industry's smallest, two examples to prove: 1, in a recent online games there, a player to create an additional 140 non-physical level of arms, asking price 100,000 yuan and ultimately to 50,000 transactions; 2, the National Tax Administration of China stipulates that the sale of virtual currency to levy personal income tax , A fixed tax rate of 20%, to choose at this time of virtual currency income tax, National Tax Administration of the virtual world of the market's confidence can be seen.

But also relative to the web master of the game, no upfront investment, it's easy to be able to have their own games channel, is the master site combines online games and an effective way.